Le fabricant de tests sanguins Grail a recrut\u00e9 Kate Walsh, star de “Grey\u2019s Anatomy”, pour une campagne visant \u00e0 encourager la g\u00e9n\u00e9ration X \u00e0 se faire d\u00e9pister pour le cancer le plus t\u00f4t possible. Intitul\u00e9e “G\u00e9n\u00e9ration Possible”, cette campagne non marqu\u00e9e promeut les tests de d\u00e9tection pr\u00e9coce des cancers multiples (MCED). Le site de la campagne propose un lien vers le test Galleri de Grail.<\/p>\n
Dans une vid\u00e9o, Walsh explique que le diagnostic de cancer de ses deux parents a \u00e9t\u00e9 un signal d’alarme qui l’a pouss\u00e9e \u00e0 prendre soin de sa sant\u00e9, “non seulement pour moi, mais pour ceux que j’aime”. Elle a arr\u00eat\u00e9 de fumer, mange sainement, fait de l’exercice r\u00e9guli\u00e8rement et suit les d\u00e9pistages recommand\u00e9s.<\/p>\n
“Mes parents et les g\u00e9n\u00e9rations pr\u00e9c\u00e9dentes n’avaient pas cette option, mais je suis heureuse que nous l’ayons maintenant. Nous tentons de d\u00e9tecter le cancer le plus t\u00f4t possible. C’est ce qui fait de nous la ‘G\u00e9n\u00e9ration Possible'”, d\u00e9clare Walsh, 57 ans, en encourageant ceux \u00e0 risque \u00e9lev\u00e9 de cancer \u00e0 parler \u00e0 leur m\u00e9decin des tests MCED.<\/p>\n
Les tests recommand\u00e9s incluent g\u00e9n\u00e9ralement les cancers du c\u00f4lon, du sein, du col de l’ut\u00e9rus, de la prostate et du poumon. Les tests MCED visent \u00e0 d\u00e9tecter un \u00e9ventail plus large de maladies et \u00e0 des stades plus pr\u00e9coces.<\/p>\n
Grail a cit\u00e9 des donn\u00e9es indiquant qu’environ 70 % des d\u00e9c\u00e8s par cancer sont dus \u00e0 des cancers autres que les cinq inclus dans les d\u00e9pistages recommand\u00e9s et que le taux de survie \u00e0 cinq ans est quatre fois plus \u00e9lev\u00e9 lorsque le cancer est diagnostiqu\u00e9 t\u00f4t.<\/p>\n
Un quiz sur le site de la campagne aide les visiteurs \u00e0 d\u00e9terminer s’ils sont \u00e9ligibles pour les tests sanguins sur ordonnance, destin\u00e9s \u00e0 ceux qui ont un risque accru de cancer. Selon Grail, l’\u00e2ge est l’un des plus grands facteurs de risque; le taux de cancer pour les plus de 50 ans est estim\u00e9 \u00e0 13 fois plus \u00e9lev\u00e9 que chez les plus jeunes.<\/p>\n
“Notre recherche montre que lorsque la plupart des Am\u00e9ricains plus \u00e2g\u00e9s entendent parler des avantages des tests MCED, ils souhaitent en savoir plus. Nous avons la responsabilit\u00e9 d’\u00e9duquer davantage de personnes, et nous sommes ravis de nous associer \u00e0 Kate pour sensibiliser aux avantages du d\u00e9pistage de multiples cancers”, a d\u00e9clar\u00e9 Josh Ofman, pr\u00e9sident de Grail.<\/p>\n
L’\u00e9t\u00e9 dernier, apr\u00e8s une s\u00e9paration prolong\u00e9e de la soci\u00e9t\u00e9 m\u00e8re Illumina, Grail a annonc\u00e9 qu’il se concentrerait uniquement sur le test Galleri, mettant en pause ses travaux sur d’autres diagnostics. Le test Galleri analyse un \u00e9chantillon de sang standard pour rechercher des fragments d’ADN li\u00e9s \u00e0 plus de 50 types de cancer. Il est actuellement disponible aux \u00c9tats-Unis en tant que test d\u00e9velopp\u00e9 en laboratoire, tandis que Grail poursuit une approbation compl\u00e8te par la FDA.<\/p>\n","protected":false},"excerpt":{"rendered":"
La soci\u00e9t\u00e9 Grail, qui fabrique des tests sanguins, a recrut\u00e9 Kate Walsh, star de “Grey\u2019s Anatomy”, pour participer \u00e0 une campagne incitant la g\u00e9n\u00e9ration X \u00e0 se faire d\u00e9pister pour le cancer le plus t\u00f4t possible.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[684],"tags":[],"class_list":["post-69598","post","type-post","status-publish","format-standard","hentry","category-nouvelles-pharmaceutiques"],"_links":{"self":[{"href":"https:\/\/www.pharmacie-vezere.com\/promotions\/wp-json\/wp\/v2\/posts\/69598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pharmacie-vezere.com\/promotions\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pharmacie-vezere.com\/promotions\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pharmacie-vezere.com\/promotions\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pharmacie-vezere.com\/promotions\/wp-json\/wp\/v2\/comments?post=69598"}],"version-history":[{"count":1,"href":"https:\/\/www.pharmacie-vezere.com\/promotions\/wp-json\/wp\/v2\/posts\/69598\/revisions"}],"predecessor-version":[{"id":69633,"href":"https:\/\/www.pharmacie-vezere.com\/promotions\/wp-json\/wp\/v2\/posts\/69598\/revisions\/69633"}],"wp:attachment":[{"href":"https:\/\/www.pharmacie-vezere.com\/promotions\/wp-json\/wp\/v2\/media?parent=69598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pharmacie-vezere.com\/promotions\/wp-json\/wp\/v2\/categories?post=69598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pharmacie-vezere.com\/promotions\/wp-json\/wp\/v2\/tags?post=69598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}