Arnie nous l’avait promis : il serait de retour. Trois mois apr\u00e8s \u00eatre devenu le “chief movement officer” de Zimmer Biomet, l’acteur d’action embl\u00e9matique revient pour une campagne qui revisite sa c\u00e9l\u00e8bre phrase culte de “Terminator” afin de motiver les personnes souffrant de douleurs articulaires.<\/p>\n
Zimmer Biomet a commenc\u00e9 \u00e0 collaborer avec Arnold Schwarzenegger, le culturiste devenu star de cin\u00e9ma puis gouverneur de Californie, en novembre. Mercredi, l’entreprise a lanc\u00e9 sa campagne “You’ll Be Back”, invitant les personnes souffrant de douleurs articulaires \u00e0 partager leurs histoires avec Schwarzenegger.<\/p>\n
Dans une vid\u00e9o de 30 secondes, l’adepte du fitness se trouve dans une salle de sport \u00e0 domicile, r\u00e9citant et mimant la comptine “t\u00eate, \u00e9paules, genoux et pieds” devant un miroir. Alors qu’il acc\u00e9l\u00e8re, son reflet n’arrive pas \u00e0 suivre et s’exclame frustr\u00e9 : “C’est trop rapide.” Le vrai Arnie l’encourage en expliquant : “Parfois, il faut se pousser soi-m\u00eame, c’est comme \u00e7a qu’on grandit.”<\/p>\n
Une voix-off appelle \u00e0 l’action \u00e0 la fin, demandant aux spectateurs de partager leurs histoires sur YoullBeBack.com et ajoute : “Qui sait ? Arnold pourrait vous aider \u00e0 faire votre retour.”<\/p>\n
Le site demande aux personnes ayant retard\u00e9 le remplacement de leurs articulations de partager leurs histoires. Schwarzenegger et son \u00e9quipe liront les histoires et “pr\u00e9voient de travailler avec certains d’entre vous pour votre retour”, a d\u00e9clar\u00e9 l’entreprise.<\/p>\n
D’autres sections du site “You’ll Be Back” offrent des conseils pour “alimenter votre retour” avec des citations motivantes de Schwarzenegger, comme “Aucun d\u00e9fi ne peut vous arr\u00eater, car vous \u00eates le d\u00e9terminateur” et “Il est temps de dire ‘hasta la vista’ \u00e0 cette douleur articulaire.” Le site propose \u00e9galement un outil de Zimmer Biomet pour trouver un chirurgien sp\u00e9cialis\u00e9 dans les articulations.<\/p>\n
Les plans en cours de la campagne montrent l’implication continue de la c\u00e9l\u00e9brit\u00e9 dans la grande campagne marketing de Zimmer Biomet. Le PDG Ivan Tornos a qualifi\u00e9 l’initiative de “programme direct-au-patient le plus audacieux de l’histoire de l’organisation”. \u00c9videmment, cette audace a un co\u00fbt, et Zimmer Biomet a indiqu\u00e9 que cette campagne marketing augmenterait les d\u00e9penses durant la premi\u00e8re moiti\u00e9 de 2025. <\/p>\n
Note : Il n’est pas possible d’inclure des noms de m\u00e9dicaments sp\u00e9cifiques sans contexte appropri\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"
Arnie nous avait dit qu’il reviendrait. Trois mois apr\u00e8s \u00eatre devenu le responsable de la mobilit\u00e9 chez Zimmer Biomet, le h\u00e9ros d’action embl\u00e9matique est de retour pour mener une campagne qui revisite sa c\u00e9l\u00e8bre r\u00e9plique de “Terminator” afin de motiver les personnes souffrant de douleurs articulaires. Parmi les traitements possibles, on trouve des m\u00e9dicaments comme l’ibuprof\u00e8ne ou le parac\u00e9tamol.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[684],"tags":[],"class_list":["post-69597","post","type-post","status-publish","format-standard","hentry","category-nouvelles-pharmaceutiques"],"_links":{"self":[{"href":"https:\/\/www.pharmacie-vezere.com\/promotions\/wp-json\/wp\/v2\/posts\/69597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pharmacie-vezere.com\/promotions\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pharmacie-vezere.com\/promotions\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pharmacie-vezere.com\/promotions\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pharmacie-vezere.com\/promotions\/wp-json\/wp\/v2\/comments?post=69597"}],"version-history":[{"count":1,"href":"https:\/\/www.pharmacie-vezere.com\/promotions\/wp-json\/wp\/v2\/posts\/69597\/revisions"}],"predecessor-version":[{"id":69631,"href":"https:\/\/www.pharmacie-vezere.com\/promotions\/wp-json\/wp\/v2\/posts\/69597\/revisions\/69631"}],"wp:attachment":[{"href":"https:\/\/www.pharmacie-vezere.com\/promotions\/wp-json\/wp\/v2\/media?parent=69597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pharmacie-vezere.com\/promotions\/wp-json\/wp\/v2\/categories?post=69597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pharmacie-vezere.com\/promotions\/wp-json\/wp\/v2\/tags?post=69597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}